REALITY CHECK！:)

·· Where does this product come from? Who created it? Who owns it? 

 This video comes from YOUTUBE, This is a Korean music video trailer by a Korean popular group which is called Girl’s Generation.

 How is this product distributed, shown or sold to the public? Who profits? 

  This video distributes a new vision of Korean musical products. It is a song trailer to get more attention for Girl’s Generation’s new songs. This selling idea is made by S.M Entertainment (a Korean entertainment company) , of course this company owns the profits.
· Who is the audience/projected consumer? What is the purpose of the product? 

 The audiences of this video are teenagers, not even Korean tanagers, and also the other Asian teenagers. This video is getting more attention from this group’s fans. This is a selling way to let more audiences get more interests of the products, and I believe it will become popularity in Korean soon.  
· What is the purpose of this product? Entertainment? Information? Persuasion?

 The purpose of this product is for Asian entertainment and new popularity of Asia. Also, the purpose that this is posted on Youtube, S.M Entertainment wants to increase the marketing of this group in the whole world, so that the Korean group or songs will become popular in the world not only in Asia. And this video shows the beauty of Korean women.

· Who is the intended (target) audience? How and why might this product appeal to its intended audience? 

  The intended audiences are most of Korean teenagers boys, those 9 Korean girls shows the beauty and sexy of the Korean girls. The vision of the video, the special background, the new fashion of the costumes or hairstyle, and the classic music etc those effects appeal the Korean teenager boys.   

 
· How does this product appeal to you? What things do you like and dislike?

 I like this product, I like the special background of this video. Actually this is the video I always want to make, and I am trying to learn how to make this kind of video.
· What does this product appear to be saying on a surface level?

  This video appears the new popularity in Korea.
· What are the values and ideology behind this product? 

 The ideology behind this product means the new fashion popularity in Korean is following the past modern, and making a new modern fashion, even in Asia.
· Does the text present the beliefs of one particular group? 

No, this text does not only present the beliefs of one particular group, it also present the beliefs of new Asian culture.
· What stereotypes, if any, are presented? To what effect? Do you share these beliefs? 

In this video, we can see that each those girls present the new fashion of Asian hairstyle, dressing style and the beauty. So there is no actual stereotype in this video. The stereotype of this video are: girls must have sexy eyes, slender bodies, and good at making poses and acting. So those stereotypes can attract the attention from people, especially the teenagers. I think this belief is unfair for that woman who doesn’t have skinny body and sexy shape of body, but I like this ideology of the beauty.

· What medium was used? · What techniques are used to reach and hold the audience? · How was the product made? What production techniques were used?

 The medium that was used in this video depends on the computer technology and the costumes that those girls were wearing.  The computer technology provides the special effects of the background, the frame, the patterns, the words, and the order of scenes. The scenes were mostly made by light color and big patterns (like flowers, squares, spots etc.) The audiences can enjoy in this trailer, because the vision of this video is modern, fresh, comfortable and interesting.

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영원히 소녀시대 ~~!! 

Enna Liu Sue.